Aaron is Academic Partnerships’ Chief Marketing Officer, responsible for all aspects of the company’s marketing function including strategy and its execution across online and offline channels, creative and brand marketing. Prior to joining AP, Aaron served as Senior Vice President of Marketing for Saks Off 5th and Gilt.com, both part of the Hudson’s Bay Company. His past experience also includes leadership roles at Neiman Marcus and Neiman Marcus Direct; imc2, an interactive agency; Mary Kay, Inc. and EDS. Aaron’s extensive background in digital marketing is critical to AP’s data driven approach to student acquisition. Aaron holds a Master of Business Administration from the University of Texas at Austin and a Bachelor of Business Administration from the University of Oklahoma.