Recruitment & Retention

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Student Recruitment and Retention


AP provides student recruitment and retention services via dedicated in-house teams of specialists. These specialists function as agents on behalf of a university partner, indistinguishable to the outside from the university itself. Every prospect and every student has an assigned success coordinator who follows specific rules-based strategies to support the individual from application through matriculation. In all interactions, we build awareness and admiration for the specific university brand.

Each team member is trained on program specifics and is monitored for quality control. The result is that each day, AP managers receive droves of commendations from prospects and graduates who are praising their particular enrollment or retention specialist. The students and graduates don’t say, “Thank you, AP.” They thank the university, by name, and that’s how it should be.