Market Research

Market Research and Strategy


Prior to the launch of a new online program, AP’s market research team analyzes its competitive landscape and growth potential to align on enrollment and revenue expectations and suggest any appropriate program adjustments. Based on these combined insights, AP develops a go-to-market strategy for each program, targeting specific audiences with relevant messaging and media mix, which differentiates the university from its competitors.

Categories for Competitive Analysis

  • Admissions Requirements
  • Prerequisite Requirements
  • Tuition and Fees
  • Program Duration
  • Concentrations
  • Program Strengths
  • Enrollment Limitations
  • Financial Aid
  • Number of Start Dates
  • Enrollment Potential

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