Traditional Marketing and PR
To support its digital marketing efforts, AP utilizes traditional media, including television, radio, direct mail, newspapers, magazine and billboard advertising. Offline marketing is particularly important in the launch of a new partnership and in support of program expansion, primarily In awareness campaigns. This type of marketing is effective in establishing the public’s familiarity with a university as an online provider.
AP’s Public Relations staff primarily focuses on university-centric strategic communications that increase awareness of programs and grow enrollments. In collaboration with university communications staff, the AP team also promotes the reputation and quality of online programs at partner universities. The PR activity at AP delivers added value within its overall strategy of integrated marketing.